Tourism Students Explore the Art of Turkmen Carpets

Ashgabat, April 5, 2026 – Students of the Ashgabat Secondary Vocational School of Tourism recently participated in an educational study tour to the Hemdem Rugs store. The visit provided students with an opportunity to learn about the history, design features, and contemporary market significance of Turkmen carpet art.

During the tour, students examined a variety of handwoven Turkmen carpets, exploring the unique characteristics of different ethnic groups, as well as the cultural significance of colors and motifs. The store showcased carpets from the Tekke, Ersari, Yomut, Saryk, Salyr and other traditions. The goal of this study tour was to prepare students to become future tourism professionals capable of introducing guests to Turkmenistan’s rich cultural heritage.

The Ashgabat Secondary Vocational School of Tourism is a key educational institution dedicated to preparing skilled specialists in the tourism industry. Students combine theoretical learning with hands-on experiences through study tours, developing their knowledge in tourism services, customer care, and cultural heritage management.

Hemdem Rugs is one of Turkmenistan’s leading carpet brands. Entrepreneur Arslan Hudaýberdiýew and his family began selling carpets at Ashgabat’s Tolkuchka Bazaar in the early 1990s. In 2020, the Hemdem brand was officially established, with the company opening its own store and launching online sales. Hemdem Rugs produces 100% handwoven wool and felt carpets, combining traditional Tekke, Ersari, and Yomut motifs with contemporary designs. Its main export markets include the USA, Germany, Malaysia, Indonesia, and Italy, with a focus on historical significance and high-quality craftsmanship.

More information: hemdemrugs.com, Instagram: @hemdemhaly, Instagram: @hemdemrugs

Turkmen carpets are a centuries-old craft, incorporating geometric and floral motifs specific to different ethnic groups. Tekke carpets symbolize cultural heritage, Ersari carpets are distinguished by bold colors, and Yomut carpets reflect desert life. Turkmen carpets are not just decorative items; they also represent national identity and feature elements of the Turkmen flag’s colors and symbols.

Turkmen carpets attract international tourists and enhance the country’s tourism potential. During the study tour, students gained valuable experience that will help them present this rich cultural heritage to visitors in engaging and educational ways.

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